This paper is a brief intro to Mobile marketing which is a way to communicate with both clients and prospects. New technological advancements mean that it's now a brilliant and cost effective strategy for small and medium sized corporations. More information on all of these sides of mobile marketing can be discovered at Mobile Marketing.
Google Places
This is an easy way to exploit mobile marketing. Most corporations already have a free Google Places listing. There's a Google Places App for the all of the major smartphones. When a user launches this App, it'll list enterprises near to the user's current location (using the GPS). The user can choose a particular business type (e.g bars) and get all those close by listed (with ratings and reviews). The user can also choose a different location for lists (e.g. a city to be visited). Hence if you check and complete (ensure you get some favourable reviews) your Google Places listing this gives customers and prospects a simple method to find your business.
Text Marketing
Text marketing is a good way to communicate with customers and prospects but you must do this carefully so that you don't annoy them. There are lots of text marketing services that permit you to send out texts to your customers and prospects. You'll need to get their explicit permission to subscribe to your text marketing (either by a web form sign up or by them texting you). Text messages have a much better open rate than e-mail messages. The services will give you a shortcode (a 5 digit number) which allows you to send and receive from your subscribers. The services will also give you a keyword (e.g 2BUY) which subscribers can text back to the shortcode so that they can accept an offer. Texts back to the shortcode are picked up so that you are able to contact them (e.g. To approve a booking).
QR Codes & Microsoft Tags
These are like two dimensional bar codes. You can put these on printed material (leaflets, adverts, shop windows, products, vans etc) and when scanned by a smartphone app they can lead it to display details about your products and services, take users to your internet site, display contact information for example. Regard it as a connection between the digital and physical worlds!
Mobile Websites & Apps
Anybody with a smartphone should be in a position to view websites. Having the ability to reach out to mobile users is a good way to promote your business as well as connecting with customers and prospects. Remember, more net access is occurring from smartphones and tablets and an Ofcom report announces that 33% of UK adults have a smartphone. You should probably develop a special mobile website or pages. Most devices can view a normal website but they're quite tough to navigate around and often slow to load (and can take up plenty of bandwidth credits). Keep it simple. Do not use Flash (or at the very least without detection and a decent alternative). iPhones, iPads and iPods will not display flash. Mobile Apps are applications which run on a mobile device. They are downloaded and installed from the phone operating systems provider (e.g. Apple or Google Android). They'll generally (though not always) communicate with the web and/or with your systems. They can be for entertainment, for purchasers to order stuff from you, for information or to provide services.
Location Based Services
Location based services are applications that provide info or entertainment to a mobile device that is dependent upon the user's location. Some of these services also offer augmented reality where that information is overlaid onto a real time picture (taken through the device's camera) of the location.
Google Places
This is an easy way to exploit mobile marketing. Most corporations already have a free Google Places listing. There's a Google Places App for the all of the major smartphones. When a user launches this App, it'll list enterprises near to the user's current location (using the GPS). The user can choose a particular business type (e.g bars) and get all those close by listed (with ratings and reviews). The user can also choose a different location for lists (e.g. a city to be visited). Hence if you check and complete (ensure you get some favourable reviews) your Google Places listing this gives customers and prospects a simple method to find your business.
Text Marketing
Text marketing is a good way to communicate with customers and prospects but you must do this carefully so that you don't annoy them. There are lots of text marketing services that permit you to send out texts to your customers and prospects. You'll need to get their explicit permission to subscribe to your text marketing (either by a web form sign up or by them texting you). Text messages have a much better open rate than e-mail messages. The services will give you a shortcode (a 5 digit number) which allows you to send and receive from your subscribers. The services will also give you a keyword (e.g 2BUY) which subscribers can text back to the shortcode so that they can accept an offer. Texts back to the shortcode are picked up so that you are able to contact them (e.g. To approve a booking).
QR Codes & Microsoft Tags
These are like two dimensional bar codes. You can put these on printed material (leaflets, adverts, shop windows, products, vans etc) and when scanned by a smartphone app they can lead it to display details about your products and services, take users to your internet site, display contact information for example. Regard it as a connection between the digital and physical worlds!
Mobile Websites & Apps
Anybody with a smartphone should be in a position to view websites. Having the ability to reach out to mobile users is a good way to promote your business as well as connecting with customers and prospects. Remember, more net access is occurring from smartphones and tablets and an Ofcom report announces that 33% of UK adults have a smartphone. You should probably develop a special mobile website or pages. Most devices can view a normal website but they're quite tough to navigate around and often slow to load (and can take up plenty of bandwidth credits). Keep it simple. Do not use Flash (or at the very least without detection and a decent alternative). iPhones, iPads and iPods will not display flash. Mobile Apps are applications which run on a mobile device. They are downloaded and installed from the phone operating systems provider (e.g. Apple or Google Android). They'll generally (though not always) communicate with the web and/or with your systems. They can be for entertainment, for purchasers to order stuff from you, for information or to provide services.
Location Based Services
Location based services are applications that provide info or entertainment to a mobile device that is dependent upon the user's location. Some of these services also offer augmented reality where that information is overlaid onto a real time picture (taken through the device's camera) of the location.
About the Author:
Peter James is a WSI Internet Consultant. He is a professional in Digital Marketing and works alongside clients to help them make their websites work better for their business. His website WSI Digital Advantage has loads of guidance on Internet Marketing generally and, in particular on Mobile Marketing.
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