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Facebook's M: Can It Help Internet Marketing Companies?

By Robert Sutter


If you are someone who owns an iPhone, chances are that you have used the services of Siri more than a few times. This has been utilized in order to access a tremendous amount of information, ranging from useful trivia to nearby restaurants and movie theaters. If you'd like to know what Facebook has recently announced, it comes down to one letter: M. The following details, which may be provided by Internet marketing companies, will pique your interest.

M, for those who do not know, is the virtual assistant associated with the Messenger app, courtesy of Facebook. When this feature is accessed, you will be able to take advantage of a wealth of information one might have associated with Siri. For example, if you are out running errands but may feel hungry, M can pull up a number of restaurants for you to choose from. This is, more or less, the gist of what M is all about as a mobile app.

It's important to note, though, that M is more than just a digital component to an app. Did you know that it is actually fueled by the efforts of real people? Along with the artificial intelligence that is associated with these personal assistants, actual Facebook employees and trainers will be helping M along, thereby allowing it to stand out from the crowd. One has to ask the question: will it prove to be a viable component for Facebook users on the go?

Execution will ultimately determine the success of M, which I'm sure all Internet marketing companies will be able to attest to. I believe that it's important to note the competition have M has, according to firms such as fishbat, especially when Siri, Cortana, and the like have become so useful. In this regard, Facebook's efforts may be at a disadvantage. With that said, if the aforementioned marriage of AI and human effort is carried out, it's easy to imagine that further success can be reached.

Competition is the key factor that goes into the improvement of any company. I am sure that anyone who is familiar with Siri and other virtual assistants can agree, which is why I think that M can have a positive impact in the long run. Facebook is a well-known entity, and it's easy to see that many of its users take advantage of the Messenger app. As a result, I have to believe that M is a promising feature that should not be overlooked.




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