The very first iPhone became a hit when it arrived in stores and online in 2007. It marked the birth, to some extent, of what we now consider to be the Smartphone and was welcomed by paying consumers! But what made the iPhone the incredible success story that it was?
Well, touch screen technology was relatively new in terms of commercially available (and relatively affordable) handheld devices at the time. It allowed Apple to do away with a keyboard enabling a bigger screen without making the device too big. This made the Internet browsing experience much better, replicating almost a small hand held computer in many ways.
The iPhone took everything we could possibly need on a mobile device and put it into one handset. It came with emailing, text messaging and phone call capability, an iPod MP3 player, access to Youtube, an integrated camera, maps and a whole host of downloadable apps as well, once the app store launched later on. The app store has been a massive hit, enabling developers to create their own apps for download onto the millions of devices out there. There are more than 180,000 different apps on the app store now, ranging from games, to utilities and there have been in excess of 3 billion downloads since the app store launched.
Perhaps a somewhat overlooked reason for its success is the way it looks as well. Gadget lovers like a slick looking device and the iPhone fits the bill. Slim and slick looking with a the bare minimum in terms of buttons. Even though the iPhone has since seen the release of the G and, more recently, 3GS, its overall look has remained fairly consistent.
Demand continues to soar and with the imminent UK release of the iPad, Apple's mobile browsing success story looks set to continue. Apple is simply satisfying our ever growing desire to be able to browse, text, email and access our social networking sites on the move.
Well, touch screen technology was relatively new in terms of commercially available (and relatively affordable) handheld devices at the time. It allowed Apple to do away with a keyboard enabling a bigger screen without making the device too big. This made the Internet browsing experience much better, replicating almost a small hand held computer in many ways.
The iPhone took everything we could possibly need on a mobile device and put it into one handset. It came with emailing, text messaging and phone call capability, an iPod MP3 player, access to Youtube, an integrated camera, maps and a whole host of downloadable apps as well, once the app store launched later on. The app store has been a massive hit, enabling developers to create their own apps for download onto the millions of devices out there. There are more than 180,000 different apps on the app store now, ranging from games, to utilities and there have been in excess of 3 billion downloads since the app store launched.
Perhaps a somewhat overlooked reason for its success is the way it looks as well. Gadget lovers like a slick looking device and the iPhone fits the bill. Slim and slick looking with a the bare minimum in terms of buttons. Even though the iPhone has since seen the release of the G and, more recently, 3GS, its overall look has remained fairly consistent.
Demand continues to soar and with the imminent UK release of the iPad, Apple's mobile browsing success story looks set to continue. Apple is simply satisfying our ever growing desire to be able to browse, text, email and access our social networking sites on the move.
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