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How shopping has been changed by mobile apps.

By Sienna M. Robinson


Mobile phone apps and smartphones have revolutionised the way people do most things. They have made it not only easier for people to meet up when out and about or to communicate with each other to arrange a shopping trip but they have also changed the way people actually shop. With more and more retailers creating their own apps all the time there are a number of different shopping related applications now.

Firstly there are supermarket applications which combine the app and the smartphone to become a scanner which scans different items and store them in a digital shopping list ready and waiting for when the person goes shopping. This sort of app makes life easier for people as they can scan items when they use the last of the ones they have at home, or they can scan something they try when out and about.

There are then apps for individual retailers of games, clothes, shoes, chairs or whatever it might be that someone is looking for. Shoppers can open their app and see what certain shops have to offer rather than going from shop to shop to see where has what and at what price. All of the time these sort of apps are developing as more and more features are added by retailers such as reserving items for when customers can collect them.

A discount app is one of the most common types of app related to shopping and gives people money off purchases they make. There are a large number of these apps which are specific either to a single shop or a shopping centre. Because they can save money, these apps are great for the customer but they are also great for the retailers as they can advertise directly to the customers.

Shopping apps are developing all the time to make it much easier for shoppers on the move to find what it is they're looking for. A lot of smaller retailers are popping up with an app now whilst most major retailers now have their own app too to both benefit their sales and to keep their customers coming back.




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