The iPad went on sale in the USA just a couple of months ago, in early 2010. It had already been anticipated that demand would be high but the actual level of demand went way beyond what anyone had imagined. Even now, over 2 months later, Apple is selling over 200,000 of the devices every single day, all this in spite of what was widely considered a rather high price.
In fact, the Americans wanted so many of the latest Apple gadget that the company was forced to delay its international launch by several weeks simply to meet the demand of the masses Stateside. However, the device is now going global and the business market is just as excited as the gadget gobbling consumer market.
It was back in 2007 that the iPhone first went on sale and, soon after, Apple launched its official app store, giving developers the opportunity to submit their own apps for download by a global audience of users. Businesses soon saw the potential of marketing through these applications, particularly given the sheer volume of mobile internet users. That figure stands at 10 million in the UK alone and looks set to rise as people begin to get to grips with the iPad.
Businesses are already making use of the iPhone in marketing, largely through the development and release of applications through Apple App Store. Companies such as eBay and Amazon have made it possible for people to shop online through their iPhone apps, while others such as Woolworths have released games as a purely brand awareness orientated project. As the apps currently in existence for the iPhone will also be compatible with the iPad, it seems these marketing efforts will indeed cross platforms and reach what will undoubtedly be a massive global audience of iPad users.
Common perception is that the iPad will increase the number of mobile internet developers. With such hype surrounding the gadget, it's a fair bet that iPad app developers will be rather busy in the coming months.
In fact, the Americans wanted so many of the latest Apple gadget that the company was forced to delay its international launch by several weeks simply to meet the demand of the masses Stateside. However, the device is now going global and the business market is just as excited as the gadget gobbling consumer market.
It was back in 2007 that the iPhone first went on sale and, soon after, Apple launched its official app store, giving developers the opportunity to submit their own apps for download by a global audience of users. Businesses soon saw the potential of marketing through these applications, particularly given the sheer volume of mobile internet users. That figure stands at 10 million in the UK alone and looks set to rise as people begin to get to grips with the iPad.
Businesses are already making use of the iPhone in marketing, largely through the development and release of applications through Apple App Store. Companies such as eBay and Amazon have made it possible for people to shop online through their iPhone apps, while others such as Woolworths have released games as a purely brand awareness orientated project. As the apps currently in existence for the iPhone will also be compatible with the iPad, it seems these marketing efforts will indeed cross platforms and reach what will undoubtedly be a massive global audience of iPad users.
Common perception is that the iPad will increase the number of mobile internet developers. With such hype surrounding the gadget, it's a fair bet that iPad app developers will be rather busy in the coming months.
0 comments:
Post a Comment