Apple has not always defined itself as a mobile phone orientated company even though it is a leading company when it comes to smart technology. The restructuring process currently occurring at Apple by Tim Cook shows that the company realises its limitations and knows that they need to change their methods in order to offer the best possible experience for mobile users.
The Android OS is leading the way and mobile users are currently being won over by the choice in handsets and prices. Smartphone audiences are set to open up at the close of 2012 with over one billion smartphone users to snap up as well as consumers who do not currently own smartphones.
Current predictions from Asymco state that 100 million iPads will be purchased by consumers by the end of next year. The smartphone remains a popular mobile device among consumers, however. The rivalry between Apple and Google is set of continue and this means Apple needs a way to innovate its mobile technologies.
Apple has produced technology that stuns its audience and the market in general from the iPod to the iPhone 5. Apple's software needs to advance in order to encourage back-end innovation that is vital if Apple is to compete with its rivals. Tim Cook now has the opportunity to revolutionise the way the company is run and develop new devices quickly.
Streamlining mobile phone users' experiences is vital to keeping the market engaged. Google Now is using its technology on the Android to offer increased functionality and services. Android implements open sources technology which is sometimes seen as economical. Apple, on the other hand, lags behind the Google Now model as the Siri, iTunes and other applications cannot be seamlessly accessed by users.
Inter-app communication is highly relevant in the future of mobile phone technologies and Microsoft and Android are leading the way. Apple does have some tricks up its sleeve, however. The XPC framework, developed by Apple, creates communications across process and applications. Not only that, the XPC framework is designed to isolate and stop instabilities in an application. This type of innovation will benefit Apple users greatly. Apple is going a step further and giving their users the opportunity to integrate third party applications in their mobile experience.
Apple has been the innovator and provided path breaking technology to its customers. While this can be an advantage, it is also a disadvantage as Apple have not had the chance to learn from the mistakes of other companies. The new 'screen agonistic' OS from Apple is not currently found within Microsoft's latest OS releases such as Windows 8 or Windows Phone 8. It is not clear yet who will win the battle to develop the most versatile mobile technology for its customer base. Apple may still have enough time to reinvent and revitalise its technology to capture the market.
With the ability to reach a global market, Apple set prices that appeal to consumers. More consumers, including first time Apple users, may be willing to engage with Apple products as they are seen to be truly innovative and pushing the boundaries. If Apple can replicate the success of its previous launches and product lines, they are sure to take the forefront of the smartphone industry. This type of consumer engagement was seen with the surge in interest with the iPod mini.
The Android OS is leading the way and mobile users are currently being won over by the choice in handsets and prices. Smartphone audiences are set to open up at the close of 2012 with over one billion smartphone users to snap up as well as consumers who do not currently own smartphones.
Current predictions from Asymco state that 100 million iPads will be purchased by consumers by the end of next year. The smartphone remains a popular mobile device among consumers, however. The rivalry between Apple and Google is set of continue and this means Apple needs a way to innovate its mobile technologies.
Apple has produced technology that stuns its audience and the market in general from the iPod to the iPhone 5. Apple's software needs to advance in order to encourage back-end innovation that is vital if Apple is to compete with its rivals. Tim Cook now has the opportunity to revolutionise the way the company is run and develop new devices quickly.
Streamlining mobile phone users' experiences is vital to keeping the market engaged. Google Now is using its technology on the Android to offer increased functionality and services. Android implements open sources technology which is sometimes seen as economical. Apple, on the other hand, lags behind the Google Now model as the Siri, iTunes and other applications cannot be seamlessly accessed by users.
Inter-app communication is highly relevant in the future of mobile phone technologies and Microsoft and Android are leading the way. Apple does have some tricks up its sleeve, however. The XPC framework, developed by Apple, creates communications across process and applications. Not only that, the XPC framework is designed to isolate and stop instabilities in an application. This type of innovation will benefit Apple users greatly. Apple is going a step further and giving their users the opportunity to integrate third party applications in their mobile experience.
Apple has been the innovator and provided path breaking technology to its customers. While this can be an advantage, it is also a disadvantage as Apple have not had the chance to learn from the mistakes of other companies. The new 'screen agonistic' OS from Apple is not currently found within Microsoft's latest OS releases such as Windows 8 or Windows Phone 8. It is not clear yet who will win the battle to develop the most versatile mobile technology for its customer base. Apple may still have enough time to reinvent and revitalise its technology to capture the market.
With the ability to reach a global market, Apple set prices that appeal to consumers. More consumers, including first time Apple users, may be willing to engage with Apple products as they are seen to be truly innovative and pushing the boundaries. If Apple can replicate the success of its previous launches and product lines, they are sure to take the forefront of the smartphone industry. This type of consumer engagement was seen with the surge in interest with the iPod mini.
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