Shopping analysts are already looking at smartphone sales predictions for Christmas 2011 and foresee a staggering 1 in 2 Americans with a smartphone! It's no wonder then, that given their poor showing in the smartphone market to date, the Microsoft Corporation saw fit to completely do-over and re-invent their product. Recently launching the WP7, can they finally break into the market currently dominated by Apple and Google Inc.'s Android in a big way? Can they even go as far as to revolutionize smartphones?
Microsoft's Windows Phone 7 is Microsoft's fresh start with an ambitious goal which sets out to deliver a phone that truly integrates all the things that the user wants in a smartphone and gives them a total experience. Debuting just a few short months ago this phone represents a whole new approach from the Microsoft Corporation. CEO Ballmer officially launched with the announcement of nine new phones and partnerships with wireless carriers. So what are the core features that might make this smartphone more attractive to the consumer?
Naturally, WP7 supports Microsoft's Word, Excel, and PowerPoint programs, as well as its corporate Exchange e-mail software, its free Skydrive service for home consumers, Bing search and Bing maps, and the popular Xbox Live multiplayer game service. Its core operating system is said to be very good but essentially embryonic. Microsoft favors its own Silverlight technology for video and animation and soon hopes to support Adobe's Flash, which as every smartphone aficionado knows, Apple refuses to support. What this means is that users could watch Web videos and play online games which iPhone users cannot do. So far, so good, I hear you say?
This new smartphone definitely has a solid platform from which to build and has great potential but it is not quite there yet, as Microsoft knows only too well. However, it is now definitely an option when choosing a new smartphone where it really wasn't before. Those heavily into social networking will certainly enjoy the functionality of the device. Microsoft has clearly put a lot into design and it should be applauded for how far it has come in such a short space of time.
Whilst Its core operating system has so far been reviewed positively, it is still, essentially, embryonic and whilst it has great potential, may not quite be there yet. However, it is certainly a great offering and one which many may find too good to miss. Revolutionary? Maybe not. As ever, the consumer will be the judge and it will be interesting to see the stats by the end of this year. The mobile marketing sector will need to monitor the trends closely and see what its target audience is buying.
Microsoft's Windows Phone 7 is Microsoft's fresh start with an ambitious goal which sets out to deliver a phone that truly integrates all the things that the user wants in a smartphone and gives them a total experience. Debuting just a few short months ago this phone represents a whole new approach from the Microsoft Corporation. CEO Ballmer officially launched with the announcement of nine new phones and partnerships with wireless carriers. So what are the core features that might make this smartphone more attractive to the consumer?
Naturally, WP7 supports Microsoft's Word, Excel, and PowerPoint programs, as well as its corporate Exchange e-mail software, its free Skydrive service for home consumers, Bing search and Bing maps, and the popular Xbox Live multiplayer game service. Its core operating system is said to be very good but essentially embryonic. Microsoft favors its own Silverlight technology for video and animation and soon hopes to support Adobe's Flash, which as every smartphone aficionado knows, Apple refuses to support. What this means is that users could watch Web videos and play online games which iPhone users cannot do. So far, so good, I hear you say?
This new smartphone definitely has a solid platform from which to build and has great potential but it is not quite there yet, as Microsoft knows only too well. However, it is now definitely an option when choosing a new smartphone where it really wasn't before. Those heavily into social networking will certainly enjoy the functionality of the device. Microsoft has clearly put a lot into design and it should be applauded for how far it has come in such a short space of time.
Whilst Its core operating system has so far been reviewed positively, it is still, essentially, embryonic and whilst it has great potential, may not quite be there yet. However, it is certainly a great offering and one which many may find too good to miss. Revolutionary? Maybe not. As ever, the consumer will be the judge and it will be interesting to see the stats by the end of this year. The mobile marketing sector will need to monitor the trends closely and see what its target audience is buying.
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