If you don't know much about SMS mobile marketing, it can look pretty confusing. SEO, SEM, SMS services, SAAS, shortcodes: all important terms in SMS mobile marketing, yet they sometimes lack a simple explanation. For SMS mobile marketing to be effective, it needs to be understood. And what they don't tell you about SMS mobile marketing is that it's simple, and really easy.
SMS mobile marketing is one type of mobile marketing. Mobile marketing is any kind of marketing which involves mobile phones. This includes SMS mobile marketing, sponsored mobile apps (like Absolut's Drinkspiration app), Web sites designed for mobile access, ads which appear when browsing the Internet from a mobile phone, and a few other kinds of mobile marketing.
SMS mobile marketing lets organisations send and receive large quantities of SMS, using a contact database. In this way, SMS mobile marketing is just a connection with customers that can be more effective than phone calls or emails. You've seen SMS mobile marketing before; it usually appears in advertisements as something like "text CAR for 19 33 33 for a free test drive."
When SMS mobile marketing is used in advertising, it typically increases ad response by 2-3 times. Also, SMS mobile marketing lets you see the exact number of responses received, as well as the time and date they come in; thus bringing measurability to advertisements.
The reason why SMS mobile marketing is effective is simple. In 2010, the number of mobile subscriptions in Australia was estimated at 27.6 million (AMTA, 2010), and that figure is sure to be exceeded by now. Anyone with a mobile phone (that's close to 100% of adults and teenagers) can connect with an organisation via SMS mobile marketing.
It sounds like it shouldn't be that simple, but it is. SMS mobile marketing works because it can connect with a large number of people at once. Now that you know the facts about SMS mobile marketing, you can decide for yourself whether it suits the needs of your organisation.
SMS mobile marketing is one type of mobile marketing. Mobile marketing is any kind of marketing which involves mobile phones. This includes SMS mobile marketing, sponsored mobile apps (like Absolut's Drinkspiration app), Web sites designed for mobile access, ads which appear when browsing the Internet from a mobile phone, and a few other kinds of mobile marketing.
SMS mobile marketing lets organisations send and receive large quantities of SMS, using a contact database. In this way, SMS mobile marketing is just a connection with customers that can be more effective than phone calls or emails. You've seen SMS mobile marketing before; it usually appears in advertisements as something like "text CAR for 19 33 33 for a free test drive."
When SMS mobile marketing is used in advertising, it typically increases ad response by 2-3 times. Also, SMS mobile marketing lets you see the exact number of responses received, as well as the time and date they come in; thus bringing measurability to advertisements.
The reason why SMS mobile marketing is effective is simple. In 2010, the number of mobile subscriptions in Australia was estimated at 27.6 million (AMTA, 2010), and that figure is sure to be exceeded by now. Anyone with a mobile phone (that's close to 100% of adults and teenagers) can connect with an organisation via SMS mobile marketing.
It sounds like it shouldn't be that simple, but it is. SMS mobile marketing works because it can connect with a large number of people at once. Now that you know the facts about SMS mobile marketing, you can decide for yourself whether it suits the needs of your organisation.
About the Author:
This article was written by Andrew Campbell, the Country Manager of TXT2GET Australia. TXT2GET are the SMS mobile marketing experts, supplying SMS keywords for mobile coupons, text-to-win campaigns, and more. For industry news, case studies and opinion pieces, visit the TXT2GET blog SMS Marketing Man.
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