Strong tablet, e-reader and smartphone sales are experiencing huge growth in the US with the PC market left behind in their wake. The sales of mobile devices across the board are growing exponentially and it would seem that America is embracing mobile in 2011 like never before.
Sprinkle a little HTML5 into that recipe and the result is seemingly limitless possibilities for what the mobile Internet is capable of. Marketers in the know are already utilizing the mobile Internet to realize maximum brand reach and ultimately drive sales and growing business beyond their dreams. Let's take a look at some of the ways of maximizing reach and sales through the mobile Internet.
It is a fact that the number of users accessing the Internet via their mobiles is growing exponentially and mobile is fast becoming the number one method of access. Search via the mobile Web is now frequent for most consumers and those seeking out a particular brand using their mobile device can be automatically redirected to the mobile-optimized version; so it makes sense that for most brands and retailers, launching a mobile-optimized Web site featuring device detection should be their first objective as it is compatible with most mobile phones.
Secondly, brands need to build a Mobile Web Identity, with a site that looks good irrespective of the OS or device accessing it. It is important to get your message across quickly and clearly and this can be done via everything from standard display banners and branding through to rich media and click-to-video. A simple call-to-action is vital.
A mobile website can be accessible via so many devices with developers working on creating an HTML5-based Web experience which will support such a range too. HTML5 provides for rich-media content which is what a lot of advertisers are now looking for too. What advertisers are looking for is to constantly and consistently expand their reach and the mobile Web allows them to do this.
This article only seeks to scratch the surface of this very exciting time in mobile marketing per se. But in closing, if you are still not quite convinced, this quote says it all very succinctly "Mobile is a conduit for driving more focused engagement with consumers and, in turn, consumers are responding with greater intent." Find out more about how your business can maximize its reach and sales.
Sprinkle a little HTML5 into that recipe and the result is seemingly limitless possibilities for what the mobile Internet is capable of. Marketers in the know are already utilizing the mobile Internet to realize maximum brand reach and ultimately drive sales and growing business beyond their dreams. Let's take a look at some of the ways of maximizing reach and sales through the mobile Internet.
It is a fact that the number of users accessing the Internet via their mobiles is growing exponentially and mobile is fast becoming the number one method of access. Search via the mobile Web is now frequent for most consumers and those seeking out a particular brand using their mobile device can be automatically redirected to the mobile-optimized version; so it makes sense that for most brands and retailers, launching a mobile-optimized Web site featuring device detection should be their first objective as it is compatible with most mobile phones.
Secondly, brands need to build a Mobile Web Identity, with a site that looks good irrespective of the OS or device accessing it. It is important to get your message across quickly and clearly and this can be done via everything from standard display banners and branding through to rich media and click-to-video. A simple call-to-action is vital.
A mobile website can be accessible via so many devices with developers working on creating an HTML5-based Web experience which will support such a range too. HTML5 provides for rich-media content which is what a lot of advertisers are now looking for too. What advertisers are looking for is to constantly and consistently expand their reach and the mobile Web allows them to do this.
This article only seeks to scratch the surface of this very exciting time in mobile marketing per se. But in closing, if you are still not quite convinced, this quote says it all very succinctly "Mobile is a conduit for driving more focused engagement with consumers and, in turn, consumers are responding with greater intent." Find out more about how your business can maximize its reach and sales.
About the Author:
This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business' advertising.
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