The marketing research company Nielsen reported in November of 2011 that Android based telephones have around 43% market share of the smartphone mark in the States compare with iPhone having 28%.
While Android may have a bigger share of the market, let's get down among the trenches and discover what is really happening. When I talking about what's taking place, I refer to the use of these devices.
I took the chance to analyse the web site statistics of a number of my clients utilizing the Google Analytics tool installed on their internet sites.
What I found was quite astonishing. First traffic to their adobe business catalyst websites has increase dramatically in 2011 over the period year. One client showed traffic coming from a mobile device has risen 1000% over the previous year.
Nonetheless if I were to generalise and average out all my clients, I'd guesstimate that around 20% to 25% of visitors are coming to their internet site from a portable device.
Next, I decided to study which mobile devices were used to access their internet sites. The most highly used device is the iPhone. The iPhone was way above any other device. Primarily based on the share of the market figures above, you would expect Android to be the second most popular machine. But it isn't. It is the iPad.
At first glance this would appear to defy the logic of Android sales, however anyone who has ever tried an Android device and an iPad device will understand.
The iPad is straightforward to use, easy to access the Internet and ideal for couch surfing whilst watching TV in the sitting room.
Pals of mine who are the owners of an Android and Blackberry tell me that these devices are great for little aside from texting and emailing.
The iPhone and the iPad were designed for the web and this is obviously apparent when I analyse website analytics. These devices have opened up the ageing population to Internet surfing for their restaurant bookings, local golf lessons, following sporting results and much much more.
While Android may have a bigger share of the market, let's get down among the trenches and discover what is really happening. When I talking about what's taking place, I refer to the use of these devices.
I took the chance to analyse the web site statistics of a number of my clients utilizing the Google Analytics tool installed on their internet sites.
What I found was quite astonishing. First traffic to their adobe business catalyst websites has increase dramatically in 2011 over the period year. One client showed traffic coming from a mobile device has risen 1000% over the previous year.
Nonetheless if I were to generalise and average out all my clients, I'd guesstimate that around 20% to 25% of visitors are coming to their internet site from a portable device.
Next, I decided to study which mobile devices were used to access their internet sites. The most highly used device is the iPhone. The iPhone was way above any other device. Primarily based on the share of the market figures above, you would expect Android to be the second most popular machine. But it isn't. It is the iPad.
At first glance this would appear to defy the logic of Android sales, however anyone who has ever tried an Android device and an iPad device will understand.
The iPad is straightforward to use, easy to access the Internet and ideal for couch surfing whilst watching TV in the sitting room.
Pals of mine who are the owners of an Android and Blackberry tell me that these devices are great for little aside from texting and emailing.
The iPhone and the iPad were designed for the web and this is obviously apparent when I analyse website analytics. These devices have opened up the ageing population to Internet surfing for their restaurant bookings, local golf lessons, following sporting results and much much more.
About the Author:
Molly Jamieson writes for Adobe Business Catalyst partner Platonik. Their internet site features examples of web shops using Adobe Business Catalyst.
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