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The Pinnacle Of Interconnecting Identified In SMS Advertising And Short Codes

By Ryan Nelson

All life forms have an innate need to communicate with like life forms. If for no other reason than the need to procreate, there has to be a method for each individual to reach out to others of its kind. As we move up the life chain to the most complex creatures on earth, the means and methods for communicating grow in complexity and flexibility. In ma, we see not only a rich and lustrous variation in individual language, but the use of sophisticated tools like SMS advertising and short codes demonstrating the pinnacle of our ability to interconnect.

We have been witness to a remarkable evolution in the means to transfer our ideas to one another over the last century, one that is closely related to the spread of people across new areas. America, a relatively young nation, shows an interesting path of information movement. When the continent was first inhabited by Europeans, there was already an ability to communicate over distances used by the Native American Indians.

Arriving on the continent, immigrants were witness to the oldest forms of distant communication; smoke signals. This elaborate technique required the use of tools to generate the smoke in burst form combined with the strategy to develop understandable and flexible codes using the smoke. This allowed for the transmission of signals in an open system that could only be understood by their intended receiver, thus the beginning of cryptology, and it has been around since ancient Chinese used it along the great wall.

As the immigrants settled farther west across the developing United States, the need for a method of getting information back and forth across the country drove new methodologies. Any method of transportation was adopted as a means to move information as well as whatever cargo or passengers they carried. Ships and trains began the postal system, and the famous pony express gave romance to the somewhat pedestrian need to deliver news and information on a regular basis.

The simultaneous invention by Mr. Alexander Graham Bell and Mr. Elisha Gray of an electronic means to transmit the human voice put communication advancement on the fast track. From the first successful demonstration of its capability in 1876 those involved knew they had a product destined for mass distribution. The spread of the telephone was rapid, even outpacing the ability to produce the device for a time, and it has not let up since.

For decades the demand for the device outpaced production as the telephone slowly but steadily crossed the American continent, and the globe. At first, as with all technology, the instrument had its limitations which were easily tolerated if for no other reason than there were no alternatives. Community lines were one such inconvenience, but each of these problems were slowly addressed and removed.

The humble telephone, so popular that virtually every home and business had one, and many more were stationed in public places for those on the move, demonstrated the continued need for ever greater and more efficient means of communication. The advent of the computer and with it the era of digital technology sent yet another shock wave of acquisition across the country, as the rapidity and ubiquitous presence of mobile phones spread even faster than the original telephone.

Mobile phones have been around for much longer than many realize with the first mobile call made in 1946, with the technology perfected in 1971 with the integration of computers. From these first rather bulky devices the cellular phone has transformed into an object of beauty and functionality, a world of communication in your pocket. The problem now is too much information, but that is where the concept of SMS advertising and short codes have found their niche.

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