The increasing popularity of Apple has been almost relentless over the course of the past decade, helped in no small part by the overwhelming success of the iPhone. Released in 2007 and already in its 4th generation it is quite simply adored by consumers.
The foundations of the smartphone market were barely in place when the first iPhone was introduced. Offering a core functionality envied by other hardware manufacturers, and complemented by flexibility, style and an almost unparalleled capacity for entertainment Apple immediately created a standard for their smartphone competitors to emulate. From a single source consumers suddenly had access to a range of capabilities including music, video, mobile internet and what seemed a relentless conveyor belt of Apps, all through the iPhone's innovative high-definition touch screen.
The current format certainly meets enough criteria to satisfy the average tech-head (high resolution Retina display, HD video recording, 5mp camera with LED flash, GPS, OS4) but the 'everyman appeal' is surely the key to the success of any product, regardless of the market. In an information age, the ease with which the user can constantly access the internet, and by extension social networking sites, email and downloading is definitely a key attraction for many users. And with all this so soon after the birth of touch-screen technology its practical application is simple yet still incredibly exciting!
Nor can the importance of style be over-emphasised, with the appearance of a handset being as crucial to many consumers as the usability or features. After all, a person doesn't wear shoes just to keep the street from their feet. The slim-line design of the iPhone is sleek, sexy, and a crucial accessory to many an image-conscious fashionista, despite its increasing ubiquity.
However the versatility of the iPhone is possibly the primary reason behind its popularity. Like compiling a playlist on the iPod, customising the contents of an iPhone through specific Apps is simply another means of using technology to express individuality. With an ever-increasing list of Apps available through the Apple Store a phone's user is able to tailor the contents of their iPhone according to their specific requirements.
And should you ever need to talk to someone out of earshot it can also be used as a telephone.
The foundations of the smartphone market were barely in place when the first iPhone was introduced. Offering a core functionality envied by other hardware manufacturers, and complemented by flexibility, style and an almost unparalleled capacity for entertainment Apple immediately created a standard for their smartphone competitors to emulate. From a single source consumers suddenly had access to a range of capabilities including music, video, mobile internet and what seemed a relentless conveyor belt of Apps, all through the iPhone's innovative high-definition touch screen.
The current format certainly meets enough criteria to satisfy the average tech-head (high resolution Retina display, HD video recording, 5mp camera with LED flash, GPS, OS4) but the 'everyman appeal' is surely the key to the success of any product, regardless of the market. In an information age, the ease with which the user can constantly access the internet, and by extension social networking sites, email and downloading is definitely a key attraction for many users. And with all this so soon after the birth of touch-screen technology its practical application is simple yet still incredibly exciting!
Nor can the importance of style be over-emphasised, with the appearance of a handset being as crucial to many consumers as the usability or features. After all, a person doesn't wear shoes just to keep the street from their feet. The slim-line design of the iPhone is sleek, sexy, and a crucial accessory to many an image-conscious fashionista, despite its increasing ubiquity.
However the versatility of the iPhone is possibly the primary reason behind its popularity. Like compiling a playlist on the iPod, customising the contents of an iPhone through specific Apps is simply another means of using technology to express individuality. With an ever-increasing list of Apps available through the Apple Store a phone's user is able to tailor the contents of their iPhone according to their specific requirements.
And should you ever need to talk to someone out of earshot it can also be used as a telephone.
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