The new iPhone 4 represents another big leap forward for mobile technology but with all the hype, we can sometimes forget about the really amazing developments and trends in mobile. Sometimes it is the simple things that are the most amazing and game-changing.
Even with a large number of iPhone 4 enthusiasts around, not everyone will have access to it. But it remains a fact that most people have access to a basic mobile phone which gives them the ability to SMS.
SMS has proved to be an effective means of reaching customers and providing updates in succinct messages. For potential customers, SMS marketing campaigns can be a great way for customers to gain more information. The simplicity of SMS keyword campaigns mean customers are more likely to initiate interaction because a keyword is easier to remember than a full website address or a full 1300 number.
A recent example in New Zealand for STA Travel connected this travel brand with their consumers in an instant, interactive and fun way. They received 765 TXT replies in 12 days using Web based SMS.
'How often have you needed to have a good excuse for the boss or teachers? STA Travel has your back!' STA Travel came up with a full list of genius text in sick excuses, and found out which TV ad slots their audience responds most in.
In 12 days, over 765 TXT replies were received using web-based SMS. From the mobile marketing campaign response reports, the company was able to find out which TV ad slots their audience responded most in.STA Travel overlaid the daily TXT responses with the TV TARP (Target Audience Rating Points) ratings. The TARP ratings are used to price ad slots, and STA Travel was able to decide their marketing strategies from the analysis.
Setting up and running a mobile marketing SMS campaign is easy! Reach everyone whether or not they have an iPhone 4.
Even with a large number of iPhone 4 enthusiasts around, not everyone will have access to it. But it remains a fact that most people have access to a basic mobile phone which gives them the ability to SMS.
SMS has proved to be an effective means of reaching customers and providing updates in succinct messages. For potential customers, SMS marketing campaigns can be a great way for customers to gain more information. The simplicity of SMS keyword campaigns mean customers are more likely to initiate interaction because a keyword is easier to remember than a full website address or a full 1300 number.
A recent example in New Zealand for STA Travel connected this travel brand with their consumers in an instant, interactive and fun way. They received 765 TXT replies in 12 days using Web based SMS.
'How often have you needed to have a good excuse for the boss or teachers? STA Travel has your back!' STA Travel came up with a full list of genius text in sick excuses, and found out which TV ad slots their audience responds most in.
In 12 days, over 765 TXT replies were received using web-based SMS. From the mobile marketing campaign response reports, the company was able to find out which TV ad slots their audience responded most in.STA Travel overlaid the daily TXT responses with the TV TARP (Target Audience Rating Points) ratings. The TARP ratings are used to price ad slots, and STA Travel was able to decide their marketing strategies from the analysis.
Setting up and running a mobile marketing SMS campaign is easy! Reach everyone whether or not they have an iPhone 4.
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To see how easy it is to setup and run a mobile marketing SMS campaign and connect with everyone not just iPhone 4 owners check out this free trial.
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