Mobile marketing can roughly be defined to mean one of two forms of marketing. Traditionally, it was used to describe an advertisement on the side of a bus or taxi, literally a moving ad. Nowadays, it is a synonym of text message marketing, which consists of sending out mass texts to large group of customers.
As a marketer or business owner, knowing that there is a new way to get your message across directly into the palm of your customers hands, you are probably curious to know about this form of communication. Americans use their mobile phones continually, and with eighty five percent of the population owning one, it is no surprise that this equation creates a direct link for you to your target market.
There are rules and regulations involved in engaging in text marketing, however. The first and primary thing to understand is that it is one hundred% permission based, meaning that only those customers that consent through a text message to be on your list will actually be on it. It is absolutely against the law to spam consumers by text, thus the system is set up in such a way as to directly avoid any discrepancies. Customers opt in to your list in 1 of two ways: they either text into it from their cell phone or they add themselves through a web form sign up.
The text messages are sent through a web based software application, ensuring your mobile marketing campaign is legal instead of the illegal way done through e-mail texting. E-mail texting is free of charge but as a text messaging delivery method, it is completely unreliable as the delivery rates are poor, the rate of delivery even poorer, and then your recipients are unable to reply. With a short code and keyword, which is how web based systems work, you save yourself this trouble.
You are probably thinking, a short what? A legit question. A short code consists of five to six numbers that equate to the text in number, and a keyword can be any word used to identity a specific account and where the text will travel to. A new business model has resulted from this and there are now providers that lease out keywords on their own dedicated short codes to interested marketers ready to blast out their message.
Through mobile marketing you can build a database of cell phone numbers to send out messages containing information such as new product releases, event notifications, coupons and more. The list can be used as a CRM application and other information, such as name, age, birth date, etc. can be stored in order to be able to send out very targeted text messages to customers. Also, through this platform you can run texting contests like the ones you may have seen with TV voting.
There is also the possibility to create a onetime interaction with the mobile system. For instance, say you are thinking of investing in a billboard advertising campaign. You may ask yourself, how will I know how many people view it and whether it is worth my investment? By simply adding a call to action "Text KEYWORD to 46786 to get a coupon", you can create a onetime interaction with the customer that will help you gauge the amount of interaction your advertisement received.
For these reasons and more, the entire marketing world is abuzz with talk about, how can we implement thus, how does it even work? Mobile marketing is a simple tool that if done properly will allow you to communicate instantly and efficiently with your target market- it doesn't get any better than this!
As a marketer or business owner, knowing that there is a new way to get your message across directly into the palm of your customers hands, you are probably curious to know about this form of communication. Americans use their mobile phones continually, and with eighty five percent of the population owning one, it is no surprise that this equation creates a direct link for you to your target market.
There are rules and regulations involved in engaging in text marketing, however. The first and primary thing to understand is that it is one hundred% permission based, meaning that only those customers that consent through a text message to be on your list will actually be on it. It is absolutely against the law to spam consumers by text, thus the system is set up in such a way as to directly avoid any discrepancies. Customers opt in to your list in 1 of two ways: they either text into it from their cell phone or they add themselves through a web form sign up.
The text messages are sent through a web based software application, ensuring your mobile marketing campaign is legal instead of the illegal way done through e-mail texting. E-mail texting is free of charge but as a text messaging delivery method, it is completely unreliable as the delivery rates are poor, the rate of delivery even poorer, and then your recipients are unable to reply. With a short code and keyword, which is how web based systems work, you save yourself this trouble.
You are probably thinking, a short what? A legit question. A short code consists of five to six numbers that equate to the text in number, and a keyword can be any word used to identity a specific account and where the text will travel to. A new business model has resulted from this and there are now providers that lease out keywords on their own dedicated short codes to interested marketers ready to blast out their message.
Through mobile marketing you can build a database of cell phone numbers to send out messages containing information such as new product releases, event notifications, coupons and more. The list can be used as a CRM application and other information, such as name, age, birth date, etc. can be stored in order to be able to send out very targeted text messages to customers. Also, through this platform you can run texting contests like the ones you may have seen with TV voting.
There is also the possibility to create a onetime interaction with the mobile system. For instance, say you are thinking of investing in a billboard advertising campaign. You may ask yourself, how will I know how many people view it and whether it is worth my investment? By simply adding a call to action "Text KEYWORD to 46786 to get a coupon", you can create a onetime interaction with the customer that will help you gauge the amount of interaction your advertisement received.
For these reasons and more, the entire marketing world is abuzz with talk about, how can we implement thus, how does it even work? Mobile marketing is a simple tool that if done properly will allow you to communicate instantly and efficiently with your target market- it doesn't get any better than this!
About the Author:
Optit.com is the leader in mobile marketing and can handle of all your mobile marketing needs.
0 comments:
Post a Comment