The Apple iPhone is now in its fourth generation and is a shiny, slim, sleek little device that has been refined and re-designed and is very popular in the smartphone arena. It does have amazing features and is easy-to-use; add in the choice of over 350,000 apps from its Apps store, its iOS mobile operating system and it starts to become a thing of beauty for many. Until now, most people will have associated Apple's iPhone with personal use and would probably have named RIM's Blackberry as the smartphone of choice for business and corporates. But has that changed? Is the iPhone targeted towards business or personal use?
The iPhone 4, the fourth generation of the iconic iPhone was released in June 2010 and this slim, slick, shiny little product has been a real hit with many consumers for personal use. Now partnered with Verizon in the US, it is becoming very popular indeed and is faring well with its current competitors. It has a great camera, good battery life, excels at Web surfing and media presentation and is simple to use. Its Apps store is second to none with hundreds of thousands on offer for those hungry for the latest in applications.
When most reviewers write about smartphones, it is either with business use or personal use in mind but not usually as to whether these phones can combine the two. The iPhone is great for personal use but it has made some great strides into business territory as well particularly with iOS 4 plus it offers business-class security and management capabilities and this is where the competition with Blackberry really comes to the fore.
There is definitely a visible shift by some companies in the States, too, from Blackberry to iPhone as a way of accommodating the preference of many of its employees for the iPhone. Security is the big issue for many corporates and Blackberry was always preferred because of its high application to this area of need. However, Apple now offers users a new facility; the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information. Corporates also demand powerful enterprise tools which RIM provides and this area may be one where Apple still struggles - some say Apple find it hard to launch even a basic push-enabled email platform! Blackberry has built a company on these kinds of tools.
Those heading Apple have always played the long game and know who their target audience is and I suggest that the iPhone is still targeted more towards personal use and younger people. However, it is shifting slightly into business market and it makes for interesting viewing to anyone in the smartphone market. It is important for those in mobile marketing to watch carefully how Apple plays this one out, as mobile marketers need to know what their target audience is buying and why.
The iPhone 4, the fourth generation of the iconic iPhone was released in June 2010 and this slim, slick, shiny little product has been a real hit with many consumers for personal use. Now partnered with Verizon in the US, it is becoming very popular indeed and is faring well with its current competitors. It has a great camera, good battery life, excels at Web surfing and media presentation and is simple to use. Its Apps store is second to none with hundreds of thousands on offer for those hungry for the latest in applications.
When most reviewers write about smartphones, it is either with business use or personal use in mind but not usually as to whether these phones can combine the two. The iPhone is great for personal use but it has made some great strides into business territory as well particularly with iOS 4 plus it offers business-class security and management capabilities and this is where the competition with Blackberry really comes to the fore.
There is definitely a visible shift by some companies in the States, too, from Blackberry to iPhone as a way of accommodating the preference of many of its employees for the iPhone. Security is the big issue for many corporates and Blackberry was always preferred because of its high application to this area of need. However, Apple now offers users a new facility; the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information. Corporates also demand powerful enterprise tools which RIM provides and this area may be one where Apple still struggles - some say Apple find it hard to launch even a basic push-enabled email platform! Blackberry has built a company on these kinds of tools.
Those heading Apple have always played the long game and know who their target audience is and I suggest that the iPhone is still targeted more towards personal use and younger people. However, it is shifting slightly into business market and it makes for interesting viewing to anyone in the smartphone market. It is important for those in mobile marketing to watch carefully how Apple plays this one out, as mobile marketers need to know what their target audience is buying and why.
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