HTML5 is the latest version of the easy-to-understand computer language that enables the user to place content online and is a generic term for the three most popular web languages- CSS, Javascript and HTML itself. Hailed as the technology leader in many smartphones, its popularity is growing. But what does HYML5 mean for mobile marketing?
HTML5 is enabling rich-media standards, which in turn makes it easier for advertisers to engage with consumers. It's as simple as that but with potentially amazing results. Some say that HTML5 will do for mobile what Flash did for online and thus will help advertisers and brands achieve much more innovative, creative and compelling advertising displays to mobile devices. With such a large number of consumers now using smartphones, companies need to adapt their advertising for them and HTML5 will help them to do just that enabling "immersive advertising experiences".
Dreamworks and Paramount Pictures used it as part of their multi-channel campaign when promoting their movie Shrek Forever After. They went beyond the static banner ads with their creative and compelling interactive ad campaign which targeted iPhone on the Yahoo mobile homepage was said to have boosted ticket sales for their opening weekend.
iPhone and Android have adopted HTML5.It provides new elements for graphics and video. HTML5 offers amazing design flexibility and capability and display advertising on mobiles just keeps getting better and better and HTML5 is helping to change what is possible with mobile advertising and mobile marketing. HTML5 contains elements for seamlessly interacting with a mobile device's GPS system which benefits online marketers, easily allowing for the integration of social media campaigns with mobile display ads that target users in a local area.
For mobile marketing, anything that enriches and enhances mobile content has to be great. Mobile marketing is becoming increasingly popular and with every new exciting enhancement and technological development, it becomes more and more successful. If you haven't yet considered using mobile marketing, please take a look today.
HTML5 is enabling rich-media standards, which in turn makes it easier for advertisers to engage with consumers. It's as simple as that but with potentially amazing results. Some say that HTML5 will do for mobile what Flash did for online and thus will help advertisers and brands achieve much more innovative, creative and compelling advertising displays to mobile devices. With such a large number of consumers now using smartphones, companies need to adapt their advertising for them and HTML5 will help them to do just that enabling "immersive advertising experiences".
Dreamworks and Paramount Pictures used it as part of their multi-channel campaign when promoting their movie Shrek Forever After. They went beyond the static banner ads with their creative and compelling interactive ad campaign which targeted iPhone on the Yahoo mobile homepage was said to have boosted ticket sales for their opening weekend.
iPhone and Android have adopted HTML5.It provides new elements for graphics and video. HTML5 offers amazing design flexibility and capability and display advertising on mobiles just keeps getting better and better and HTML5 is helping to change what is possible with mobile advertising and mobile marketing. HTML5 contains elements for seamlessly interacting with a mobile device's GPS system which benefits online marketers, easily allowing for the integration of social media campaigns with mobile display ads that target users in a local area.
For mobile marketing, anything that enriches and enhances mobile content has to be great. Mobile marketing is becoming increasingly popular and with every new exciting enhancement and technological development, it becomes more and more successful. If you haven't yet considered using mobile marketing, please take a look today.
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