I am by no means one to jump on the latest fad but text marketing is here to stay. It enables you to instantaneously send and receive messages directly to your customers. An invaluable tool for restaurant owners. Seeing that basically every human being in the U.S. owns a mobile phone there are not many reasons not to start your mobile marketing campaign today.
No other advertising channel enables you to text your customer instantaneously and in real time. Imagine texting out your ad before lunch or dinner hits and the customer receives it within seconds. This allows you to grab your customers right when they are deciding where to dine at.
Use the power of text marketing to spread the word about your promotions and coupons. Send out text messages about upcoming specials or a mobile voucher quickly to their mobile phones. Now your patrons don't have to worry about forgetting the coupon as they always have their cell phones. Have the server validate the text message and subtract the coupon from their check.
You can even permit your patrons to text in their lunch or dinner "to-go" orders. Now the telephone orders are clear and the lines remain open. You can then transmit the order quickly to your line chefs.
Keep your frequent and VIP customers "in the know". You can establish a loyalty program and make your regular clientele feel like they get private offers over everyone else. After all your repeat customers pay the bills.
Take it a step further and use text messaging to keep your personnel up to date. Instantly send text messages concerning the weekly schedule or shift information. You can even utilize it to fill vacant shifts when workers request off. You are able to send one text to your whole staff notifying them of newly opened shits. They can even message back to confirm the shit pickup.
Currently running other advertising and marketing promotions? No problem, you can easily combine text message marketing to your present campaigns. Just put in a mobile call-to-action to your printed, radio and TV advertisements. As an added benefit you will be able to determine the effectiveness of those other advertising mediums based on message reply rates.
Do you give away freebies on customers' birthdays? Forgot about postage stamps and keeping track of mailing out the birthday coupons. Text them a birthday coupon. Now you do not have to lose sleep about it and the patron feels remembered and important.
As you can see text marketing is not only the future of marketing but it is the present. It takes minutes to submit an application for an account and you can be on your way to building a list of cellular customers before the end of the day. And since texting has become so inexpensive now with unlimited texting plans, I can't find one reason not to start today.
No other advertising channel enables you to text your customer instantaneously and in real time. Imagine texting out your ad before lunch or dinner hits and the customer receives it within seconds. This allows you to grab your customers right when they are deciding where to dine at.
Use the power of text marketing to spread the word about your promotions and coupons. Send out text messages about upcoming specials or a mobile voucher quickly to their mobile phones. Now your patrons don't have to worry about forgetting the coupon as they always have their cell phones. Have the server validate the text message and subtract the coupon from their check.
You can even permit your patrons to text in their lunch or dinner "to-go" orders. Now the telephone orders are clear and the lines remain open. You can then transmit the order quickly to your line chefs.
Keep your frequent and VIP customers "in the know". You can establish a loyalty program and make your regular clientele feel like they get private offers over everyone else. After all your repeat customers pay the bills.
Take it a step further and use text messaging to keep your personnel up to date. Instantly send text messages concerning the weekly schedule or shift information. You can even utilize it to fill vacant shifts when workers request off. You are able to send one text to your whole staff notifying them of newly opened shits. They can even message back to confirm the shit pickup.
Currently running other advertising and marketing promotions? No problem, you can easily combine text message marketing to your present campaigns. Just put in a mobile call-to-action to your printed, radio and TV advertisements. As an added benefit you will be able to determine the effectiveness of those other advertising mediums based on message reply rates.
Do you give away freebies on customers' birthdays? Forgot about postage stamps and keeping track of mailing out the birthday coupons. Text them a birthday coupon. Now you do not have to lose sleep about it and the patron feels remembered and important.
As you can see text marketing is not only the future of marketing but it is the present. It takes minutes to submit an application for an account and you can be on your way to building a list of cellular customers before the end of the day. And since texting has become so inexpensive now with unlimited texting plans, I can't find one reason not to start today.
About the Author:
Are you a restaurant or business owner looking to get started with text message marketing? Then check out Opt It, a leader in text marketing.
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