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What Android-based Tablets Need To Beat The iPad

By Fausto Mendez


This is an inventory of five things Google needs to do to beat Apple's iPad, which currently owns the tablet market.

1. Support a top quality brand to design, nurture and market a really controlled number of Android-based tablets with high quality software. Android means choice, but nobody cares about choice when the majority of those choices suck. Now, referring to this point, Sony and Amazon seem to be Android's saviors, but Samsung leads the way in sales. Unfortunately, Samsung is not an innovative company, and it often copies successful designs from others. The propriety of that practice is subject to question, but the debate is unimportant. So long as Android's best sellers are iPad clones, Android makers will not get tempted to try out new designs, so Android is stuck in a never-ending catch-up to Apple's latest iPad.

2. Google and Google-owned Motorola need to invest in top quality, powerful software titles and suites. Of course, Google is less guilty of this crime than its partners; after all , the company invtented Android and the internet-based services that make such a great operating system. Still, Apple's iPad points the way in productivity and efficiency. For example, Android devices can't even touch the iPad's music-creation abilities, and you can thank Apple for inspiring the top music-creation software devs and brands to make sure it happens. IWork for iOS blows Google docs for mobile out of the water, and tons of unique and cutting edge photo-editing programmes now populate the Apple App Store. Though the Android Market offers some compelling alternatives, they are exactly that, alternative choices to better titles that live on other platforms.

3. Google needs to execute unique and original features that set it apart from Windows 8 and iOS. Because Android hit the streets after iOS, Google had to update its unreleased OS with some of the hottest features that debuted on Apple's original iPhone. Now, Android lives in the shadow of iOS because Google is too scared to try ideas that haven't succeeded on other platforms first, and when Google does try unique ideas, the company does not try very hard. As an example, though voice commands existed on Android before Apple's Siri debuted on the iPhone 4S, it did not work well. Now, Google is speeding to get its Siri competitor out the door, but it is too late. Apple's marketing groups have recently assured the public that Siri is the 1st good implmentation of voice commands.

4. It is an afterthough on iOS, but a (better) game library with high-quality and original titles would help Android a good deal. It isn't necessary, but everyone loves a very good time waster in the right situation. If Android doesn't have high-quality game titles, it is simply another reason for users to jump on the iPad bandwagon.

5. Less low-quality Android tablets could also improve Android's image. No one cares about how customisable or "open" Android is on crappy hardware.




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