Ten years gone I attended a meeting arranged by Dennis Todora as he attempted to bring together a 'dream team ' to start a software development firm. He and I became partners with a handful of others and had a good little run, beginning with microscopic investments and building on 'sweat equity ' and revenue (a tale for an entrepreneurial blog, not one on communications). Recently, Dennis approached me about investing a couple of hours in a 'new ' deal, qwik-keyz, with a totally different finance approach - Kickstarter.com for the Apple iPhone. If you aren't familiar, this site creates a place for people like artists and entrepreneurs to generate some funding thru social networking to get a project done or business kick-started. It's worth a visit, simply to see all of the diverse projects.
The interesting difference from a communication viewpoint (compared to his last venture with me acting as the communication/marketing guy) : to get this deal cooking, we want to leverage social media. Luckily , this team includes T.J. McLeod, who plays social media director for HUNGER FOR in reality. T.J. Believes that a very important part of making a site like Kickstarterwork is to get participating 'project ' leaders to build the primary momentum from their own private networks. These efforts are coupled with a pre-planned online technique.
According to Hubspot, studies show that Facebook and Twitter users are 1 or 2 times more sure to re-tweet and share - if you ask them to. T.J. Strongly advises asking upfront for the action re-tweet, like, share, fave, for example. "The ask is an important part of the process," claims T.J. He also feels that plenty of credibility for any corporate social media engagement, but particularly in a Kickstarter situation, comes from transparency and a 'likelihood to share'. People truly worth transparency, but eventually content has but one goal - chance to share. Is your content something that others are inclined to share with their networks? Seventy-eight percent of people are probably going to click on a referral from a chum, as opposed to only 14% from a paid advert. That's potent information.
Another proposal from T.J. Relates to leveraging second tier networks in your own social connections. If you have a group in your network all attached to you in the same way, like high school buddies or former co-workers from a company , Facebook enables you to create sub-lists so you can tailor messages for these groups based totally on the nature of your connection affinities, so that you can make the right 'ask ' for sharing your story. T.J. Gets pretty enthused about his work, and particularly about infusing contests and giveaways constantly while you are running a campaign for any event. He runs contests and drawings for gift certificates or small items "quite often, because it's simple and fun. People love winning gifts and prizes, or perhaps just having gloating rights, i.e. Naming a new menu item."
On the issue of advertising on Facebook, T.J. Points out, "People on Facebook sometimes don't like to leave Facebook. I recommend having a good methodology in place as to where your ad takes the visitor. It's a sure thing to link to the firm's Facebook page. If you make a decision to link to an external internet site, be totally sure to have a solid landing page in place to keep the marketing funnel as fast and painless as possible."
While I have chats all of the time with folk engaged in social promoting, it has been a fantastic experience being able to watch the method from nothing. It will be fascinating to see the process continue to evolve. I will let you know about all the cool stuff.
- Dr. Michael C. Porter, APR, director of the Master of Business Communications.
The interesting difference from a communication viewpoint (compared to his last venture with me acting as the communication/marketing guy) : to get this deal cooking, we want to leverage social media. Luckily , this team includes T.J. McLeod, who plays social media director for HUNGER FOR in reality. T.J. Believes that a very important part of making a site like Kickstarterwork is to get participating 'project ' leaders to build the primary momentum from their own private networks. These efforts are coupled with a pre-planned online technique.
According to Hubspot, studies show that Facebook and Twitter users are 1 or 2 times more sure to re-tweet and share - if you ask them to. T.J. Strongly advises asking upfront for the action re-tweet, like, share, fave, for example. "The ask is an important part of the process," claims T.J. He also feels that plenty of credibility for any corporate social media engagement, but particularly in a Kickstarter situation, comes from transparency and a 'likelihood to share'. People truly worth transparency, but eventually content has but one goal - chance to share. Is your content something that others are inclined to share with their networks? Seventy-eight percent of people are probably going to click on a referral from a chum, as opposed to only 14% from a paid advert. That's potent information.
Another proposal from T.J. Relates to leveraging second tier networks in your own social connections. If you have a group in your network all attached to you in the same way, like high school buddies or former co-workers from a company , Facebook enables you to create sub-lists so you can tailor messages for these groups based totally on the nature of your connection affinities, so that you can make the right 'ask ' for sharing your story. T.J. Gets pretty enthused about his work, and particularly about infusing contests and giveaways constantly while you are running a campaign for any event. He runs contests and drawings for gift certificates or small items "quite often, because it's simple and fun. People love winning gifts and prizes, or perhaps just having gloating rights, i.e. Naming a new menu item."
On the issue of advertising on Facebook, T.J. Points out, "People on Facebook sometimes don't like to leave Facebook. I recommend having a good methodology in place as to where your ad takes the visitor. It's a sure thing to link to the firm's Facebook page. If you make a decision to link to an external internet site, be totally sure to have a solid landing page in place to keep the marketing funnel as fast and painless as possible."
While I have chats all of the time with folk engaged in social promoting, it has been a fantastic experience being able to watch the method from nothing. It will be fascinating to see the process continue to evolve. I will let you know about all the cool stuff.
- Dr. Michael C. Porter, APR, director of the Master of Business Communications.
About the Author:
T.J. McLeod is a techie who love Apple iPhones. The iPhone and iPad are big favourites as well as iPhone accessories.
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