Something that people often say about Apple is that they're a company with a sense of fun. It's kind of true that that's exactly how Apple wants to be seen, with a lot of marketing devoted to that effect, and commitment to planet-saving causes too - but there's a lot to be said for the way this carries into their hardware too. You can see in the design and features of the products Apple offers that they're keen to promote fun in more than just their advertising.
The I-phone, then, could be said to embody this way of looking at the smartphone market. There's a sense of fun in the way if feels to use the i-phone. It's setup to be easy, child-friendly even, and there's a real solid feeling to the way each movement creates an effect on the device. Everything about it says that it wants to facilitate the most easy to use and cool media experience.
When it comes to applications Apple leads the way in entertaining the user. It used to be that playing games on your phone was a train journey last resort, with mini golf being the highlight of the gaming party. But with i-phone there's a massive variety of diverting fun, from old favourites such as Scrabble to top new titles like Guitar Hero.
The internet itself is a whole media of fun in itself, and the easy connectability of i-phone means that watching youtube on the go and catching up with friends on an IM has never been easier. That's something Apple cultivates well - the sense that it's OK to use its devices for fun. Other things, like Blackberry, seek to be seen as straight-faced and reliable, which is good too, but it's nice to have permission to relax too.
With more and more aps, and the promise of an ever-developing iOS to support its customer base, the i-phone is only set to get more easy-going and chilled out, at least for the consumer. Behind the scenes, with competition from Android hotting up as well as the old staples like Blackberry, things might be a little less relaxed.
The I-phone, then, could be said to embody this way of looking at the smartphone market. There's a sense of fun in the way if feels to use the i-phone. It's setup to be easy, child-friendly even, and there's a real solid feeling to the way each movement creates an effect on the device. Everything about it says that it wants to facilitate the most easy to use and cool media experience.
When it comes to applications Apple leads the way in entertaining the user. It used to be that playing games on your phone was a train journey last resort, with mini golf being the highlight of the gaming party. But with i-phone there's a massive variety of diverting fun, from old favourites such as Scrabble to top new titles like Guitar Hero.
The internet itself is a whole media of fun in itself, and the easy connectability of i-phone means that watching youtube on the go and catching up with friends on an IM has never been easier. That's something Apple cultivates well - the sense that it's OK to use its devices for fun. Other things, like Blackberry, seek to be seen as straight-faced and reliable, which is good too, but it's nice to have permission to relax too.
With more and more aps, and the promise of an ever-developing iOS to support its customer base, the i-phone is only set to get more easy-going and chilled out, at least for the consumer. Behind the scenes, with competition from Android hotting up as well as the old staples like Blackberry, things might be a little less relaxed.
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