Mac, iPod, iPhone, iPad, iTunes...a whole new vocabulary for a generation who have grown up in the last few years and for whom Apple is as synonymous with innovative technology as it is with a piece of fruit. Many of us own or would like to own Apple products and especially the shiny new iPhone 4 - wouldn't we? Well, not according to some critics who tell us that the Apple brand is synonymous with the term "restrictiveness". So will Apple's so-called restrictiveness hurt it in the long run?
When it comes to its iPad and iPhone applications, it is true to say that Apple does have a very strict developer policy. Although it did announce a certain easing up late in 2010, it still holds very tight reins on what developers can and cannot do. Apple effectively banned developers from using Flash software and other technology and it created a great deal of debate and disquiet not so long ago. Apple were called onerous among other things. So it did ease up a little but many developers say their rules are still very unclear.
Apple fans and consumers say Apple is justified in its policies and means they have confidence in the apps they buy. Apple's own Apps store is predicted to boast up to a half million Apps in 2011, which is fantastic. Protection and high levels of quality assurance aside, some writers blog that the restrictions will hurt the iPhone because innovation at important levels can and are being inhibited. The Apple iPhone was outsold by Google Inc.'s Android in 2010 but Apple's profits remain incredible so financially they don't seem to be adversely affected. Check out Apple's latest deal with Verizon too - that's one to watch.
Criticism is also leveled at Apple by publishers who claim some difficulties relating to and working with Apple compared with other brands saying that Apple could loosen up a little on all of its many rules. Perhaps its deal with Verizon is Apple beginning to do that very thing? iPhone sales are expected to rise on the back of this latest deal.
Love it or don't. Too restrictive? Perhaps. Whether its restrictiveness will hurt in the long run, time will tell. Personally, I think not. There will always be room for Apple and Apple products and Apple are doing very nicely profit-wise, in case you hadn't noticed. The mobile marketing industry keeps a very close eye on where Apple is going with its products and what come next, as it is of vital importance to know what is trending and what its target audience is buying at all times. It is all very exciting for the mobile marketing industry.
When it comes to its iPad and iPhone applications, it is true to say that Apple does have a very strict developer policy. Although it did announce a certain easing up late in 2010, it still holds very tight reins on what developers can and cannot do. Apple effectively banned developers from using Flash software and other technology and it created a great deal of debate and disquiet not so long ago. Apple were called onerous among other things. So it did ease up a little but many developers say their rules are still very unclear.
Apple fans and consumers say Apple is justified in its policies and means they have confidence in the apps they buy. Apple's own Apps store is predicted to boast up to a half million Apps in 2011, which is fantastic. Protection and high levels of quality assurance aside, some writers blog that the restrictions will hurt the iPhone because innovation at important levels can and are being inhibited. The Apple iPhone was outsold by Google Inc.'s Android in 2010 but Apple's profits remain incredible so financially they don't seem to be adversely affected. Check out Apple's latest deal with Verizon too - that's one to watch.
Criticism is also leveled at Apple by publishers who claim some difficulties relating to and working with Apple compared with other brands saying that Apple could loosen up a little on all of its many rules. Perhaps its deal with Verizon is Apple beginning to do that very thing? iPhone sales are expected to rise on the back of this latest deal.
Love it or don't. Too restrictive? Perhaps. Whether its restrictiveness will hurt in the long run, time will tell. Personally, I think not. There will always be room for Apple and Apple products and Apple are doing very nicely profit-wise, in case you hadn't noticed. The mobile marketing industry keeps a very close eye on where Apple is going with its products and what come next, as it is of vital importance to know what is trending and what its target audience is buying at all times. It is all very exciting for the mobile marketing industry.
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