The smartphone - smart by name but are they smart by nature and what is a smartphone? A smartphone is made by a few different companies, such as Apple or Blackberry and to put it in a nutshell, it's a mobile phone with computer-type capabilities. Compact and portable, it really is a very versatile device - whether you want to SMS, make a call, connect to the Web, take a photograph- basically it's all there. It's not as cheap as a regular mobile phone to buy or operate though so why are people buying smartphones?
Experts are predicting that half a billion smartphones will be sold globally in 2011. Almost 50 per cent of those buying a new mobile phone will now choose a smartphone over a standard cell phone. To find out why these compact little devices are becoming increasingly popular, it is important to look at some of the features and functionalities of the smartphone.
Research tells us that internet applications and service are the key factors to maintaining overall cellphone market sales and smartphones certainly come out tops here. They possess sophisticated software and a wide range of capabilities. Connection to the internet is generally at high speeds and most have Wi-fi capability. Its handling of email is also welcomed too. People like to be able to check their email wherever they go and don't necessarily want to travel with a laptop continually.
More people say they choose the smartphone for entertainment needs as its graphics are so good. The gaming industry has turned to the rapidly growing smartphone video game market as sales of consoles and handheld gaming devices have slowed. A lot of smartphones have GPS systems eliminating the need for a separate device. This really is an all-in-one marvel!
As smartphone technology becomes increasingly dominant in our lives and growth of smartphone ownership rises, the mobile marketing industry is recognizing the boost to its own industry. Experts tell us that smartphones lend themselves nicely to marketing materials because of their sophisticated graphics and data speeds and that their apps are also very favorable. They are perfect for targeted mobile marketing campaigns and businesses which haven't yet turned onto mobile marketing need to do so now.
Experts are predicting that half a billion smartphones will be sold globally in 2011. Almost 50 per cent of those buying a new mobile phone will now choose a smartphone over a standard cell phone. To find out why these compact little devices are becoming increasingly popular, it is important to look at some of the features and functionalities of the smartphone.
Research tells us that internet applications and service are the key factors to maintaining overall cellphone market sales and smartphones certainly come out tops here. They possess sophisticated software and a wide range of capabilities. Connection to the internet is generally at high speeds and most have Wi-fi capability. Its handling of email is also welcomed too. People like to be able to check their email wherever they go and don't necessarily want to travel with a laptop continually.
More people say they choose the smartphone for entertainment needs as its graphics are so good. The gaming industry has turned to the rapidly growing smartphone video game market as sales of consoles and handheld gaming devices have slowed. A lot of smartphones have GPS systems eliminating the need for a separate device. This really is an all-in-one marvel!
As smartphone technology becomes increasingly dominant in our lives and growth of smartphone ownership rises, the mobile marketing industry is recognizing the boost to its own industry. Experts tell us that smartphones lend themselves nicely to marketing materials because of their sophisticated graphics and data speeds and that their apps are also very favorable. They are perfect for targeted mobile marketing campaigns and businesses which haven't yet turned onto mobile marketing need to do so now.
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