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Text Message Advertising

By Harry Samson


SMS advertising employs the mobile telephone in many techniques that are unparalleled in the advertising industry. The ads are sent as a text message to a list of cell phone numbers who have typically signed up in advance and consented to receive commercial communications in through what's known as opt in lists.

SMS advertising enables business owners to reach consumers in a direct way and prompt them with products in a much more personal environment than a conventional e-mail.

The direct rate of response from SMS promoting is considered way higher than regular email marketing. One of the most popular sorts of advertising to customers via texts is by offering the consumers coupons. The rates of response for text message coupons is typically over 10% and in some cases can even reach 40%. Compare that to standard response rates of email or other forms of advertising that typically have response rates of 2%.

As Mobile phones generally and smart phones in particular have become necessities and people are hooked up to the internet through cellular networks or wi-fi connections, text messaging advertising is beginning to become more common.

Folks use their cell phones for a large number of uses and the overlap between business and play, work and recreation is changing every aspect of people's lives, including the way advertisers can hook up with their target audience.

Text messaging advertising is a great way for businesses to get even more connected with their clients in an individual way. A commercial text messaging campaign is a great way to interact with buyers on a real time basis and offer new clients great deals to gain their business for the first time and also to offer regular customers discounts and deals as a token of appreciation for their on going support and business.

SMS advertising is controlled among other ways by the CAN-SPAM Act and marketing specialists should rigorously learn the fine details of the guidelines applying to sending tex t messages or consult with a professional.




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