With calling, texting, live messaging, emailing as well as social media, smartphones have provided more ways of communicating for people than ever before. Apps or applications from third parties are where many of these ways come from as people download them to their smartphones. These apps allow advertising to be put on them by the people or businesses that make them which reaches the phone owner multiple times a day in a way which isn't intrusive.
There are many ways smartphone apps can benefit businesses, the first of which is advertising in app. Games which are popular and can be downloaded can be sponsored by a company or have advertising in the game. The app creator can offer their game for free because somewhere else is providing the revenue. The benefits of this method are multiple as the sponsor has their product advertised, the user can download the game for free and the developer earns their revenue from the sponsor.
Similarly to the above method, a lot of free applications such as games and novelty apps which are named after a product are being offered by businesses. Whilst app sales don't provide any immediate revenue, the developers are keeping people playing the game aware of their product in the hope of gaining future sales.
A more recent method of apps helping business has come from supermarkets whose apps allow their customers to scan items using their smartphone to automatically add it to a shopping list. These apps not only make life easier for the people using the app but for the supermarket the person is more likely to shop in their store after using the app rather than going to a competitor.
There is of course then the most straight forward way for apps to help a business which is purely through revenue created by app sales. A whole new business sector has been created by smartphones and app stores with a number of businesses whose only purpose is to create applications for people who employ them or for themselves.
There are many ways smartphone apps can benefit businesses, the first of which is advertising in app. Games which are popular and can be downloaded can be sponsored by a company or have advertising in the game. The app creator can offer their game for free because somewhere else is providing the revenue. The benefits of this method are multiple as the sponsor has their product advertised, the user can download the game for free and the developer earns their revenue from the sponsor.
Similarly to the above method, a lot of free applications such as games and novelty apps which are named after a product are being offered by businesses. Whilst app sales don't provide any immediate revenue, the developers are keeping people playing the game aware of their product in the hope of gaining future sales.
A more recent method of apps helping business has come from supermarkets whose apps allow their customers to scan items using their smartphone to automatically add it to a shopping list. These apps not only make life easier for the people using the app but for the supermarket the person is more likely to shop in their store after using the app rather than going to a competitor.
There is of course then the most straight forward way for apps to help a business which is purely through revenue created by app sales. A whole new business sector has been created by smartphones and app stores with a number of businesses whose only purpose is to create applications for people who employ them or for themselves.
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