Smartphones are the must-have mobile device of the moment and are selling at an amazing rate both in the US and globally. Whether it is an Apple iPhone or a WP7, an Android or a Blackberry, it really is the device that a lot of us can't seem to do without for either business, pleasure or both. So, yes they are certainly selling well but are smartphones being adopted at predicted rates?
Smartphones really haven't been around in great quantities for very long, in fact, believe it or not, the first Apple iPhone was only unveiled just 4 years ago and has since sold over 50 million units! Google only acquired Android back in 2005 and Android now tops the list as the most popular selling smartphone of the moment. Small businesses particularly seem to be outpacing the rest of the US when it comes to Smartphone adoption with 49% of them reportedly owning a smartphone, a third of those preferring a Blackberry over any other device.
2009 was much more exciting for smartphone sales with a meteoric rise; with one research group telling us that 19% of US mobile consumers used a smartphone device but 49% planned to purchase by 2011. (Neilsen reseach is still predicting that 1 in 2 or 50% of consumers will own a smartphone by the end of this year so that forecast remains constant based on current sales figures). From 2009 to 2010, iPhone's share of smartphone sales doubled which was better than expected.
It would seem that predictions are fairly accurate and that smartphones are currently being adopted at predicted rates. Nielsen research tells us that 1 in 2 consumers will have a smartphone by the end of 2011. With mobile commerce and mobile banking uptake also on the rise, this too would have a huge impact on sales.
The where, why, how and who is buying and using smartphones is very important to those in the mobile marketing business. Mobile marketing is arguably the fastest growing marketing strategy to promote brands, businesses, services and organizations, and it is important that mobile marketers know what their target audience is doing. If you haven't yet discovered mobile marketing and what it can do for your business, please visit us today.
Smartphones really haven't been around in great quantities for very long, in fact, believe it or not, the first Apple iPhone was only unveiled just 4 years ago and has since sold over 50 million units! Google only acquired Android back in 2005 and Android now tops the list as the most popular selling smartphone of the moment. Small businesses particularly seem to be outpacing the rest of the US when it comes to Smartphone adoption with 49% of them reportedly owning a smartphone, a third of those preferring a Blackberry over any other device.
2009 was much more exciting for smartphone sales with a meteoric rise; with one research group telling us that 19% of US mobile consumers used a smartphone device but 49% planned to purchase by 2011. (Neilsen reseach is still predicting that 1 in 2 or 50% of consumers will own a smartphone by the end of this year so that forecast remains constant based on current sales figures). From 2009 to 2010, iPhone's share of smartphone sales doubled which was better than expected.
It would seem that predictions are fairly accurate and that smartphones are currently being adopted at predicted rates. Nielsen research tells us that 1 in 2 consumers will have a smartphone by the end of 2011. With mobile commerce and mobile banking uptake also on the rise, this too would have a huge impact on sales.
The where, why, how and who is buying and using smartphones is very important to those in the mobile marketing business. Mobile marketing is arguably the fastest growing marketing strategy to promote brands, businesses, services and organizations, and it is important that mobile marketers know what their target audience is doing. If you haven't yet discovered mobile marketing and what it can do for your business, please visit us today.
About the Author:
Want to find out more about Mobile marketing, then visit www.txt2get.com on how to choose the best solution for your needs.
0 comments:
Post a Comment