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Understanding How To Apply For Short Codes

By William Bradewalk


When you are looking to get started with your own mobile application, you will want to use the services of a dedicated vendor to supply you with short codes. However, there is more to the process than just getting the codes. An qualified partner will walk you through the process. They will allow you to ask any questions you have and offer their insights about mobile marketing that you need for your campaign.

For the success of the campaign to turn into reality, it is advisable to use a dedicated short code. That said, it is quite a financial commitment to make. The right code is essential for the business. Successful text marketing is achievable providing that certain steps are taken.

People need to select a Mobile Application Service Provider (MASP) to work with. These service providers help customers with a platform to connect an aggregator so that messages can be delivered to the mobile networks. At this point the networks convey the messages to the subscribers. When working with a competent partner there is no need for third parties.

It is possible to obtain vanity codes however customers must make sure that the code is not in use. Before being concerned with the code it is important to have the application approved. Customers can log on to websites to see if the code is free and also to create the code.

Vanity codes are usually a tad more expensive than a random code. The code can be leased from various companies and the process is quite simple and short. The client can do this, but most rather that their MASP do this. When the lease application is accepted, the first payment must be made.

The form that contains the service approval details is a very important part of the procedure. This document is also referred to as a program brief. All cellular carriers will be given this form and they are well within their rights to reject the application. This is why it is important to work with reputable MASPs. Reputable MASPs will make sure that all the necessary requirements are met.

The entire process can take up to 1 month for approval to take place. The SAF will give information as to why it was declined and also how to have the decision reviewed. Most frequently, applications are declined because they have not adhered to all terms as laid down by the Mobile Marketing Association.

Carriers will issue the short codes to the network so that they can be tested. This is after the application has been accepted. Testing is made easier due to a compliant message test keywords are put in place. Tests are carried out for about 14 days. Some of the carriers can take as long as six months to complete the testing phase. When testing has been concluded, the coding is authorized and certified on the relevant networks. A professional SAF will make sure that clients have a hassle free experience with this. Customers who try this on their own may discover that there are complications that they are unable to deal with on their own. This is why working with a SAF makes the process much easier.




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