The smartphone has become as synonymous with the notion of what makes a business man as the briefcase once was. It is the must-have status symbol in whatever make or model, whether it is Android, Windows, iPhone, Palm or the ever-popular Blackberry. It is how today's modern professional stays up to date and stays in touch wherever he is in the world. The smartphone's ability to allow instant access to email, text, the Web amongst other things has been heralded as one of the ultimate tools to keep communication flowing; it is efficient and allows for better overall productivity.
It would seem that perhaps Apple is currently targeting the smaller companies, which by and large sounds like the 'smallfry' option but it is actually a multi-billion dollar market in itself. Consider how many very good deals and discounts the larger corporates can make when they are ordering at a high volume over the small two-man operation, for example. Perhaps this is the way to go for Apple as it has tried for some time to break into the world of the enterprise market without major success.
Blackberry has been the king of business devices for such a long time now but with Apple's fifth generation iPhone announced recently, its dominance could be under threat. Take a well-known bank in the UK which in 2010 announced that it was migrating its workforce from Blackberry to iPhone. That company has 75,000 employees and this type of shift can also be seen by some companies in the US. It would seem that iPhone became much more palatable to businesses when it added a number of critical security features. Blackberry has always prided itself and built a reputation for being secure, which is what businesses need and demand.
Corporates also demand powerful enterprise tools which RIM provides and this area may be one where Apple still struggles - some say Apple find it hard to launch even a basic push-enabled email platform! Blackberry has built a company and a worldwide reputation on these kinds of tools and it is probably why it will remain top of the league in the enterprise market. Apple may well pitch toward smaller and medium sized businesses and leave the giant corporates to Blackberry. Apple are certainly putting up a challenge worth of debate.
Apple definitely seems to be making a concerted effort to capture at least some element of the business market but whether it can truly challenge Blackberry remains to be seen. It does seem to be extending its reach however and it is one to watch. If you have a business and have not yet taken a close look at what mobile marketing can do for you, seize the day!
It would seem that perhaps Apple is currently targeting the smaller companies, which by and large sounds like the 'smallfry' option but it is actually a multi-billion dollar market in itself. Consider how many very good deals and discounts the larger corporates can make when they are ordering at a high volume over the small two-man operation, for example. Perhaps this is the way to go for Apple as it has tried for some time to break into the world of the enterprise market without major success.
Blackberry has been the king of business devices for such a long time now but with Apple's fifth generation iPhone announced recently, its dominance could be under threat. Take a well-known bank in the UK which in 2010 announced that it was migrating its workforce from Blackberry to iPhone. That company has 75,000 employees and this type of shift can also be seen by some companies in the US. It would seem that iPhone became much more palatable to businesses when it added a number of critical security features. Blackberry has always prided itself and built a reputation for being secure, which is what businesses need and demand.
Corporates also demand powerful enterprise tools which RIM provides and this area may be one where Apple still struggles - some say Apple find it hard to launch even a basic push-enabled email platform! Blackberry has built a company and a worldwide reputation on these kinds of tools and it is probably why it will remain top of the league in the enterprise market. Apple may well pitch toward smaller and medium sized businesses and leave the giant corporates to Blackberry. Apple are certainly putting up a challenge worth of debate.
Apple definitely seems to be making a concerted effort to capture at least some element of the business market but whether it can truly challenge Blackberry remains to be seen. It does seem to be extending its reach however and it is one to watch. If you have a business and have not yet taken a close look at what mobile marketing can do for you, seize the day!
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