Not since the bubonic plague has anything swept across nations with the momentum of Apple, and a key component of this near global domination has been the staggering success of the iPhone - already four generations along. Released in early 2007, there are almost more reasons behind this phone's popularity than there are Apps.
The foundations of the smartphone market were barely in place when the first iPhone was introduced. Offering a core functionality envied by other hardware manufacturers, and complemented by flexibility, style and an almost unparalleled capacity for entertainment Apple immediately created a standard for their smartphone competitors to emulate. From a single source consumers suddenly had access to a range of capabilities including music, video, mobile internet and what seemed a relentless conveyor belt of Apps, all through the iPhone's innovative high-definition touch screen.
The current specification continues to satisfy most technical aficionados (high resolution Retina display, HD video recording, 5mp camera with LED flash, GPS, OS4) but the mass-market appeal is possibly the key to the commercial success of any product. Contemporary users inevitably love a device that allows such simple and ready access the internet, and therefore social networking sites, email and downloading. And with touch-screen technology still in its infancy doing all of the above through a small glass portal still seems incredibly exciting!
And no-one appreciates more than Apple the importance of appearance: a byword for marketability. From the early representations of the Mac as a 'quirky alternative' to the PC's almost stuffy austerity, Apple has continued to combine style and substance without compromising either. The iPhone's spec, combined with its sleek, sexy, yet simple appearance has been crucial to its commercial success.
However the versatility of the iPhone is possibly its greatest asset with seemingly every possible App for every possible need. It can't cook your tea but it can find you a restaurant nearby. It won't make a spouse but will find you a plethora of websites for the next best thing. And if it doesn't make you happy then you're a somewhat tough customer to please. Nevertheless despite a few naysayers, and despite the increasing charge of the Android brigade, our love affair with the iPhone seems set to continue.
And you can telephone people with it too.
The foundations of the smartphone market were barely in place when the first iPhone was introduced. Offering a core functionality envied by other hardware manufacturers, and complemented by flexibility, style and an almost unparalleled capacity for entertainment Apple immediately created a standard for their smartphone competitors to emulate. From a single source consumers suddenly had access to a range of capabilities including music, video, mobile internet and what seemed a relentless conveyor belt of Apps, all through the iPhone's innovative high-definition touch screen.
The current specification continues to satisfy most technical aficionados (high resolution Retina display, HD video recording, 5mp camera with LED flash, GPS, OS4) but the mass-market appeal is possibly the key to the commercial success of any product. Contemporary users inevitably love a device that allows such simple and ready access the internet, and therefore social networking sites, email and downloading. And with touch-screen technology still in its infancy doing all of the above through a small glass portal still seems incredibly exciting!
And no-one appreciates more than Apple the importance of appearance: a byword for marketability. From the early representations of the Mac as a 'quirky alternative' to the PC's almost stuffy austerity, Apple has continued to combine style and substance without compromising either. The iPhone's spec, combined with its sleek, sexy, yet simple appearance has been crucial to its commercial success.
However the versatility of the iPhone is possibly its greatest asset with seemingly every possible App for every possible need. It can't cook your tea but it can find you a restaurant nearby. It won't make a spouse but will find you a plethora of websites for the next best thing. And if it doesn't make you happy then you're a somewhat tough customer to please. Nevertheless despite a few naysayers, and despite the increasing charge of the Android brigade, our love affair with the iPhone seems set to continue.
And you can telephone people with it too.
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